Every business blogger wants to improve their on page SEO. There’s no denying in that. Whether you have just started or a well-established business, keeping your online presence worthwhile and enhancing your digital marketing efforts ensures that your brand is trusted. Digital marketing and SEO also makes sure your reach a wide range of potential audience. In addition to placing right keywords in right places, and dazzling your readers with relevant multimedia, if you do not direct your audience to a Call-to-action buttons, the content strategy will be inefficient as your goals are not met.
Call-to-action (CTA) buttons are the buttons you use in your websites, blogs and on your landing pages to guide users towards your goal conversion. The goal could be to know more about your products/services, or your upcoming events, signing up for newsletters, or buy the items. When rightly done, CTA buttons increase your conversions from the blog. Read on to find out everything you need to know about CTA buttons for a rocking on-page-SEO
Words to use and words to avoid:
The first thing to consider is the words you choose to put on the buttons. Stay far away from words such as “download” “buy now” “order today” or “submit” these words give off an impression of you forcing your viewer to do something; instead, use “Learn more” “Find out how” “Get on board” “Get started” “Grab your copy now” “Get goodies” etc. Words like these have a 30% higher CTR
Effective CTA buttons:
For your CTA to work effectively, you must ensure that they are a part of your carefully crafted inbound content strategy. An effective CTA button should
- Suggest value
- Send a clear message
- Be simple and not too flashy
- Have contrasting colour from the background
- Bright and be in Bold letters
- Be actionable – should lead to a desired action by clicking on it.
Test your CTA buttons:
To know what kind of buttons are effective and which CTA button has higher conversions, you need to keep on testing and analyzing the results, so that you can refine your efforts. Here are a few methods you can test
- Change the colour of the CTA button
- Change the text, text size, and font
- Shape of the CTA button
- Size of the button
- Imagery of the button
Go With 1st Person Speech:
Studies showed that when you change the text of CTA button from 2nd person speech to 1st person, i.e, “Grab your discount coupons” to “Grab my discount coupons” the clicks increased by twice the amount. So, put yourself into the customer’s shoes and write CTA buttons. This makes it easier for the audience to connect with your blog.
Create a sense of urgency:
Construct a sense of urgency can excite your customers to click. Make sure not to overdo it though. For ex: “Sign Up and Get 50% Off Today Only!”
Sometimes you’ll have other buttons on your web page that are not your main call-to-action conversion buttons. Those buttons should be less attention-grabbing than your main CTA button. For your non-CTA buttons, try using gray scale buttons or monochromatic colors. Your main call-to-action button should always be the biggest and brightest.
Get Fancy With Button Graphics:
In some cases, small arrows or graphics on your CTA button can positively affect click-through-rates. If you’re going to use graphics, make sure that your icons clarify rather than confuse the offer for users. For example, you would want to avoid using a disk download icon for a user who is registering for a webinar.
If you have an E-commerce site, you will want to spend the most time A/B testing your add to cart/purchase buttons. Sometimes, small adjustments in cart buttons can dramatically affect conversion rates.
Less is More When it Comes to Choices:
We tend to suffer from the choice paradox – When presented with a plethora of options; we are likely to get confused. You do not want to confuse your audience. Do you?
If you do want to include multiple button choices, give weight to once choice over others to help funnel users towards a specific path. It doesn’t even matter what path really – users just wanted to be guided!
With these tips, boost your SEO ranking and also make those audience click on your CTA buttons. Check out more on blogging tips here.