Social Media Optimization is a technique to attract visitors to a website through an increased search rank. SEO and SMO work hand in hand to achieve the goal of enhanced visibility on the internet and SMO services are usually known as second level of online marketing. When a website is promoted using social media as well as SEO services, it acquires better positions in the search engines. While SEO is based on Keywords, SMO is based on Content (words, videos, and images); together, they are a brand’s most powerful combination for raising visibility and generating business on the web.
Here are 8 Social media optimization rules and tips we often use in our SMO services to boost a client’s business.
Define Objectives and Set Goals: The first major step is to understand what you are going to optimize your content. Identify the desired outcome before you start. The goals could be Brand Image, Sales, Lead Generation, Product launch, Credibility, Traffic/Page views on website.
Smart Content sells: If the content on your website is informational, and makes people smart, it is more likely to be shared among friends and followers on Social Media. And people like being the first to share information because it makes them seem cool. Underline that, people share the content which makes them seem cool. Include content that triggers positive high arousal emotions. Make sure that your headlines evoke curiosity and awe. Include stories as they can make any piece of content engaging, memorable and shareable.
Increase your Linkability: Many websites tend to be static and are seldom updated. To optimize a site for social media, we need to increase the linkability of the content. We generally suggest our clients to add a blog in our SMO package, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format. When doing so, it is always advised to take the suggestion of a SMO or SEO services company.
Tag the Content: Tags provide a useful way to group related posts together and to quickly tell readers what a post is about. Tags also make it easier for people to find your content. Make sure the site’s pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag pages first on popular social bookmarking sites (including more than just the homepage).
Make your content travel: Understand that SMO is not just posting on social media. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site. Make those social sharing buttons (with the share count) clearly visible around the content you publish.
Reward the influencers: When you come across people who share your content, share their content. This is a genuine way to reward and engage your influencers and it in turn increase your visibility as well. Monitor your page/blog and join the conversation! People will feel much more included if they are part of the conversation rather than talking to no one and chances are that they might turn into your brand evangelists.
Know who and how to target: We’d be lying if we said researching your target audience is easy. It’s anything but. A lot of marketers skip it or phone it in because it can be very time consuming. But in our opinion, it’s this time that separates the pros from amateurs. Traditionally, while defining your target audience, you need to determine their age, sex, geographic locations, and their needs. The data you need to know depends on the product and whether you have a B2B or B2C business. The content you write, and generate should revolve around their interests and needs. A lot of SMO agencies can help you in this evaluation.
Stay Fresh: Social media changes every minute. Keep up with the new features, tools and challenges in your social sphere. Be ready to experiment; use the new tools to get the best out of it. Schedule the posts, post gifs, videos, and relevant memes. Overall, stay fresh and stay on the top of your audience head!
Do these tips explain the importance of Social media optimization to you? Can SMO happen for your business? Let us know by your comments!