Off-page or off-site SEO is the process of optimizing your brand’s online and offline presence through the use of content, relationships, and links to create an optimal experience for prospects and search engine bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.
Unlike On- page SEO, Off-page SEO includes activities you have to perform outside your website to attract your visitors to visit your website and browse for the products you provide.
The most important are:
- Link Building
- Social Media Marketing
We have talked about social media so many times. As important it is to be market yourself effectively on social media, it is crucial to build your external links especially for ecommerce websites. Blogging on guest sites can help drive traffic to your site, but simply spreading your blogs everywhere will hurt you in the long run. The same is true for article marketing.
Here are a few strategies for link building that will boost your off-site SEO
Start and maintain an active blog: It’s important to have a properly setup and optimized blog for your ecommerce website can help you get incoming links from highly trusted websites. To get more links from blogging, you really have to write great content. Other people may link to your blog (knowing that it belongs to an ecommerce website), only if you provide value for their visitors. Links directing to your blog pages will incidentally advance your way through the rankings of your domain and product pages. This is way to pass the link juice from the blog pages to your product pages. By maintaining an active blog, links will not magically start to flow in. You still need to promote your blog posts in any way you can so as to get the attention of other webmasters.
Get a Link from Manufacturers site: There are various ways to get links from the manufacturers’ website.
- Visit their websites to see if they have a section which links to their retailers.
- Ask them on an email how you can get featured on their website.
- If they have a blog, ask them to contribute an article.
- If they have a showcase section (most suited for service providers), submit your entry.
Review Sites: If I am going to buy anything online, I would like to read reviews and ratings to make a better choice of buying. Most of the buyers are like that; therefore review sites provide great back links for your online store. Buyers want their opinions to be heard and other potential buyers can connect with their opinions to buy a product. You can ask your buyers to leave reviews on these sites and benefit when anyone searches out more reviews for your company. This ensures authenticity and trust of your brand.
Guest Blogging: Open Google and search for different terms like:
“write for us”, “guest post”, “guest blogger”, “writers needed”, “blog for us”, “submission guidelines”, “contributor”, followed by your industry.
- Find related websites to your niche that are actively looking for guest writers
- Read their publishing guidelines and policies
- Write a high quality and informative post which includes links to your website
- The post is published and you get a link
It sounds like a upfront process but it’s not always as easy as stated. Make sure to find websites that:
- Are in the same niche
- Accept guest posts
- Are considered by Google to be of high quality
- Allow dofollow links in the body of the article
Influencer Outreach: Managing an influencer program where bloggers and other online influencers related to your industry can share reviews and information about your product is an easy way to get links. Follow the influencers of your industry and build a relationship with them. Reach out to them to tweet or blog about your products, if you don’t want to run the campaign yourself; you can hire a link building or an SEO agency, or work with an influencer platform.
Social Media: Social media sites show up in search results, so be sure you use them to their full potential. Not just ads and Graphics, You can share your blogs, reviews, Q & A sessions, videos, new products, and staff bios on your social media; this opens up the chance for consumers to find your company during a Google search. Just be sure to fully describe each link you post and image you share. Otherwise, these won’t be found during searches.
These effective techniques help your ecommerce site to boost your rankings on Search Engines and thereby increase traffic.