No one can deny the importance of content in today’s digital era, if there is something that is as important as content, it is content distribution. Content quality is, of course, essential to earning people’s attention. But even if you’ve created the best of the blog posts, if you don’t plan how to distribute your content it’s not going to be seen, clicked, read or shared. This is what makes intelligent content distribution so vital.
Sure, you device the typical activities like sharing on our social media platforms, sending out newsletters, and encouraging your employees to share but is there any way to know the content is reaching the new customers? Where are your potential customers?
This confusion is usually due to the deficiency of a hands-on content distribution strategy. We ensure to nurture our current audience, but when building new relationships, we are not quite sure what to do. We’re going to tell you several ways that will help you to generate fresh traffic. They involve some groundwork, but they’ll have far-reaching effects toward building strategic relationships and your SEO goals.
Use Newsletters and emails
Every brand banks in email marketing, and it should be utilized as much as possible for content distribution. Your audience might not have the time to keep themselves updated to every post you write, but emailing them a link to your recent blog post with a small excerpt, makes them to click on it and read through your blog.
Another notion could be to send out an email newsletter once a week with a few excerpts of few of your last blog posts so that your subscribers can see what you have been talking about and can choose which ones they want to read. Also, always add a link to your blog in your email signatures, as many people may not even be aware your brand has a blog unless you explicitly give the link to click on.
Engage in other communities:
When we talk about engaging in other communities, you might assume only the communities that you’ve built ourselves. It is because people often forget about the hundreds of existing communities with engaged and active users with whom they can build influence and drive toward their own content.
Every community has its own rules, regulations and way of doing things, but they can be understood by the following three principles:
- Recognize active communities and groups that have a large audience of your target personas, for ex: LinkedIn groups, Quora, and reddit etc.
- Participate, contribute to discussion, and become an accustomed voice they listen to.
- Offer information thereby increasing your value in the form of a discussion or thread, with a link to your original content (when permissible).
Create Information resources
Break down your existing blog posts and articles and compile them into an informative or educational resource. A lot of queries come from people looking to learn and educate themselves regarding a particular subject or a topic so, for example if you are a company which provides recruitment services, compile an educational resource on interview tips, etiquette and how to choose a career. Bonus points for offering the e-book as a free download in exchange for your visitors creating an account with you or subscribing to a weekly newsletter. You can also take fragments of your blog posts and mete out them as smaller snippets of information. Another great way to reuse the website’s blog article is to jot down key points of the post into slides, creating an elegant and easy to read presentation which is linked back to the full article. For starters you can start with slideshare.
Paid Media Sharing
In addition to what you share on your social media pages and communities online, you can make use of paid advertisements, like Adverts, and pixel to circulate interesting content that hooks your readers, in addition to these, there are several paid tools which enable content distribution and content management of your articles.
These methods and approaches work extremely fine even in fiercely competitive and saturated markets. If you are working in a niche market, it’s more likely that your content would overtake your competition. These techniques may change from time to time, but we believe that they will prove to be effective devices of promoting and distributing your content.
What content distributing techniques do you have in your strategy right now? Which method has the most success rate?