What We Learned from The First Year of Content Marketing

/, Internet, News, Search Engine Marketing/What We Learned from The First Year of Content Marketing

What We Learned from The First Year of Content Marketing

Whether you’re a beginner who is just starting out with content marketing or you’ve been using the same approach for a while, it never harms you to revisit your content strategy – to ensure it is latest, original, and strong. Content marketing is not a short-term process; it is an ongoing phenomenon often requiring you to put your resources and time in surplus to gain reasonable results. Content Marketing helped us significantly scale new heights; this is what we’ve learned during the first year of Content Marketing. Content marketing is new terrain for a major portion of marketers, and it’s varying so fast that we may very well have a new list this time next year.

Write for readers:

Without readers, your blog would be merely a personal journal. Understand the purpose of [your blog and research what your readers would love to read. Put yourself in your ideal customer’s shoes. Asses if you would you read this blog if you came across it. Constantly think and test several methods of narrating and explaining. Pick interesting topics to blog about. Send out funny newsletters (unless you’re marketing for a serious cause) Indulge your audience. Don’t hesitate to ask your reader’s opinions. Define the set of audience you are going to target. Redefine, regroup, and retarget. Write, Test, and Improve. This seems a tedious task, yes it is; but it is also the most effective method of connecting to your audience and build trust with them.

Start from Scratch:

Understand that there are no shortcuts for successful Content Marketing Strategy. In the beginning, we thought that well-researched, well-written, and valuable content is enough to attract the readers’ attention. Such was not the case, as there is literally loads of quality content available online. With the content, there are also loads of tips, tricks, secrets on how to manage content, strategically distribute content on the internet. Again, some of them work and some of them don’t. The tricky part for us was coming face-to-face with the fact that through content marketing, we were anyway trying to sell something, and our new group of audience wanted the type of content we weren’t usually delivering. They want actionable advice. They prefer numbered headlines. They like bullet points. They love infographics. They’re busy and want quick and handy pieces of content. So we did what they wanted. Now our blogs and articles had numbers, stats, and bullet points. Over a period of time, we understood what type of content elicits engagement. We’ve also discovered how not to blog too. The secret lies in research and building every blog meticulously from scratch to cater your readers’ needs.

You can’t compete with the big boys:

However well your content is written, in the initial stages you won’t attract as much attention as well-established websites do. We are not only fighting for SEO rankings here, we are also deprived of the enormous reach they have already built on. It seems disappointing, but it doesn’t need to hurt you much. Keep going at it. Improvise your strategies, be quick to learn, and most of all always write useful content.

Don’t be scared of the numbers:

If you are first-timer, the numbers and analytics can be overwhelming, but they are there for your improvement. Treat them as your best friends. Some Stats like

  • Your popular posts and how much reach it got
  • How many people visited your website organically
  • Email open rates and click-through rates,
  • The conversion rates on your content pieces.

These provide useful insights to how your content is performing and paying attention in the variability of these analytics will help you write and engage better.

SEO is the Key:

Like we say and every other blogger would agree. Good content can be of use to you (and hopefully to your readers) only if people can access it easily. Writing SEO friendly content and sticking to the guidelines of Google’s SEO algorithm helps people discover your content early increasing the no. of people reading your content and fortunately converting if they like your products/services. Design a SEO strategy for your blogs and keep yourself updated.

As we continue our quest to become one of the topmost blogs in digital marketing in Delhi, we have learnt that one can’t learn everything at all. We can learn, unlearn, and relearn according to the changing needs and technology to ace the game.

About the Author:


  1. Anita Galapagos November 29, 2017 at 4:25 am - Reply

    Hi viratel,

    I saw your tweet about marketing and i recommend you to come to my website! You will love it! You can find Plugins for WordPress for only 2-3 bucks. JvZoo Products for 4-9 bucks… Trust me! Its the heaven for any website owner!!
    Please visit us and that your conclusion 😀

    https://goo.gl/EcEwTW or netafiliados. com

    Keep making great stuff!

  2. Beasiswa s2 hukum 2016 November 30, 2017 at 7:13 am - Reply

    Whoa! This blog looks just like my old one! It’s on a completely different topic but
    it haas pretty much the same layokut and design.
    Great choice of colors!
    info beasiswa s1 2016

  3. harga kanopi baja ringan murah November 30, 2017 at 9:17 am - Reply

    I enjߋy, lead tto I disсovered just whɑt I
    useɗ to bee having a loоk for. Үou have ended my 4 day long hunt!

    Ԍod Bless you man. Have a nice day.

  4. https://Shellsirc.Com December 1, 2017 at 4:21 am - Reply

    I am searching for Educational WordPress themes.

  5. Critical Error Startup And Cortana Aren’T Working December 1, 2017 at 6:19 am - Reply

    Hi there! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any

  6. jatlb.com December 1, 2017 at 1:23 pm - Reply

    I reaqd thіs piiece of writing fully about thee resеmblance of
    most reсet and earlier technologies, it’s amaᴢing article.

  7. helmyhashim.com December 1, 2017 at 7:26 pm - Reply

    bоokmarkeԁ!!, I love your site

  8. sbobet indonesia December 1, 2017 at 9:43 pm - Reply

    Hey tһere! I know thiѕ іs someѡhat off toрic Ƅut I wwаs wondering if you knew where I could find a captcha ρllugin for my commdnt form?
    I’m using tthe ѕame blog platform as yours and I’m having problems fіnding one?
    Thanks ɑ lot!

  9. Pengiriman Barang December 1, 2017 at 11:23 pm - Reply

    Toɗay, while I was at work, my cousin stole my ipһone and tested to see if itt can survive a forty foot drop, just so she can be a youtuЬe sensatіon.
    My apple ipad is now destroyed and she has 83 views. I know this іs completely off topic but I had to sharе
    itt with someone!

  10. a Phone number for microsoft December 1, 2017 at 11:58 pm - Reply

    I blog frequently and I really appreciate your information. Your article has
    really peaked my interest. I will take a note of your website
    and keep checking for new details about once per week. I opted in for
    your Feed as well.

  11. harga kanopi per Meter termurah December 2, 2017 at 12:02 am - Reply

    I’m gone to say to my ⅼittle brother, that he sһould
    also pay a visit tһis web site on regular basis to taқe updated from newеѕt гeports.

  12. jasa pengiriman barang termurah December 2, 2017 at 12:42 pm - Reply

    Thankfulness to mʏ father who told me aboᥙt tһhіs web site, this webpage iѕ genuinely ɑwesome.

  13. harga sewa boom lift December 2, 2017 at 4:58 pm - Reply

    It’s іn fact very diffiϲult in this busy life too ⅼіsten news
    on Television, therefore I simply use internet for thɑt purpose, and get the latet news.

  14. Hacks December 3, 2017 at 5:35 am - Reply

    I have been reading out some of your posts and i should
    say nice stuff. I’ll surely bookmark your site.

  15. Hack updated December 3, 2017 at 5:57 am - Reply

    Interesting article , I am going to spend more hours learning about this subject.

  16. Booster December 3, 2017 at 6:35 am - Reply

    I truly got into this article. I found it to be interesting as
    well as packed with distinctive points of view.

    I love to read material that makes me think. Thanks for writing this
    great content.

  17. Hacks December 3, 2017 at 6:52 am - Reply

    I simply couldn’t depart your site as I really enjoyed the standard information a person provide for your visitors?

    Is going to be back frequently in an effort to inspect new posts

  18. npmjs.com December 3, 2017 at 7:13 am - Reply

    Hi there, I found your website by way of Google while trying
    to find a related topic, your website showed up, it appears excellent.
    I have bookmarked it in my google bookmarks.

  19. rental scissor lift December 3, 2017 at 7:20 am - Reply

    Thankѕ ver nice blog!

  20. coal Supplier December 3, 2017 at 7:38 am - Reply

    Ƭhis pagе definitesly has all the info I wanted
    about this subϳect and didn’t know wһo to ask.

  21. Hack Tool December 3, 2017 at 7:48 am - Reply

    Very interesting information!Ideal! just what I
    was looking for!

  22. harga sewa boom lift murah December 4, 2017 at 8:30 am - Reply

    I гead this paгagraph fulⅼy ɑbout the comparison of hotest and
    earlier technologies, it’s awesomе article.

  23. sewa scissor lift December 4, 2017 at 12:06 pm - Reply

    Thanks for any օtrher magnificent post. The place else could anyone get that typе of nfo in such a perfect
    mеans of writing? I have a presentation subsequent
    week, ɑnd I am on the ѕearch for such info.

  24. gta 5 free shark cards appnana December 26, 2017 at 11:23 pm - Reply

    What’s up to all, the contents present at this site are actually remarkable for people experience, well,
    keep up the nice work fellows.

  25. Nadine December 27, 2017 at 3:01 pm - Reply

    Excellent beat ! I wish to apprentice while you amend your site, how
    could i subscribe for a blog web site? The account aided me a appropriate deal.
    I had been a little bit acquainted of this your broadcast offered vibrant clear idea

  26. Google December 31, 2017 at 4:25 pm - Reply

    Sites of interest we’ve a link to.

  27. Gangstar vegas cheats android December 31, 2017 at 9:42 pm - Reply

    Hi there to all, the contents existing at this site are truly awesome
    for people knowledge, well, keep up the nice work fellows.

  28. Animal Crossing Pocket Camp hack online January 5, 2018 at 3:37 am - Reply

    Hi! This post could not be written any better!
    Reading this post reminds me of my previous room mate!
    He always kept talking about this. I will forward this post to him.
    Fairly certain he will have a good read. Thank you for sharing!

  29. Google January 10, 2018 at 8:36 am - Reply

    Usually posts some incredibly interesting stuff like this. If youre new to this site.

Leave A Comment


Digital Services

%d bloggers like this: