7 Things to Consider Before and After the Launch of Your App

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7 Things to Consider Before and After the Launch of Your App

Many brands have an app to develop on their to do list for next year. In the vast world of app design and development, one might be overwhelmed with the amount of information available and the suggestions that tell you what to consider when making an app and what not to overlook. While you concentrate on a lot of useful stuff, sometimes you might miss some crucial points before, or during, or after the launch of an app. So, here we have an excellent to do list of app development for entrepreneurs right from inception to post launch of an app. There is a lot to consider and you can go through this quick checklist to make sure you cover all bases.

Before

Choose the platform:

In an ideal case scenario you would like to launch both android and ios app at the same time, but let’s face it, in reality it’s always best to figure out what platform you would launch first based on your strategy and user base. Each platform has its pros and cons. Even though android has the highest market share in India now, if your service fits better to the segment of people who use iphones, or your revenue model is based on paid apps you’ll probably develop an ios app(unless you’re insane!) than an android one. Aside from these simple considerations, there are a number of things to be taken care while picking the platform.

Ios pros and cons

  • Affluent reach of audience
  • Best in class developer tools and support
  • stable and exclusive platform
  • Takes longer time for approval process
  • Restrictions on data sharing and advertisements

Android pros and cons

  • Open platform
  • No approvals needed
  • Wider reach of audience
  • Less consistent experience due to different versions of OS
  • More chances for piracy

You can also choose to work on both platforms and customize accordingly if that’s what works better for your brand strategy.

Beta tests for your app:

Identify and categorize the right set of beta users for your app and get accurate and honest reviews from the group. You can either ruse a public beta launch or a private beta test. However you choose to do finding the right set of people is of the utmost importance. There are some online tools available to streamline your beta groups. Make sure to understand what they like the most and what not so much.

Plan your downloads:

You should make a plan on how to make people download your app before launching your app. Yes you can always rely on paid downloads, but in the long run what works are organic downloads. What is the USP that your users would like to save the space in their phones for your apps, how is it going to change their life daily, list them all out. You also need to ensure the ASO is done right, if a user searches for similar services your app should show up. Mobile advertisements work the best in paid acquisition campaigns. If you have a website and if people are opening it on mobile devices, prompt them to download your app. Research about everything that makes an app viral and make sure to follow only those which work for your industry.

During:

Errors and Bugs:

Try to identify how users are interacting with your app. What is working and what features need fixes? What is leading to the best user experience and what is hindering it? By paying attention to these issues, you can enhance the functionality of your app and probably can give the best user experience you intended your users to have.

First week usage:

Even though the number of downloads cannot be taken as a measure of success for an app, during the launch this metric plays a central role. The reason being that your marketing campaigns and ads are all at rage during launch and if they are not creating enough buzz and prompting users to download, you might have to rethink your strategy and think of new ways to engage your potential audience. If there are considerable number of downloads, observe for a week and keep an eye on the retention stats of your app. Are users merely downloading the app and uninstalling it in a short span, and then you might need to understand where your app is going wrong. Is it UI/UX or any bugs? Find it and fix it as soon as you can.

After:

Engage and Reengage:

Happy and engaged users are more likely to perform in-app purchases, or place an order again or play your game repeatedly. It is your duty to ensure that once a user downloads your app, he/she is kept interested enough to use the app more and probably recommend it to their friends. Continuously optimize the performance of your app and keep the app up to date.

Evaluate and improve:

It’s very important to evaluate the analytics and identify the areas of improvement for your app. Interact with your users and take feedback. Ratings and reviews play a big role in ASO, therefore it’s crucial for you to evaluate the performance and improve according to the changing needs of your consumer. Think critically how you can provide more value through less to the user.

Any more thoughts on App Development, we are eager to listen to you. Leave us your thoughts and suggestions in the comments box.

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