Google announced that besides great content, link building is the most essential factors of SEO algorithm so, it’s clear that marketers and SEO experts should concentrate on link building techniques to ace the SEO game. Search engines crawl through the web for links that lead to pages and sites and calculates the popularity of the sites based on that. The more popular according to the search engines the website is, the higher it appears in search results.
This is not just the current scenario. For nearly 20 years to come, it will still be one of the best ways to determine the quality of a page. This is why backlinks will remain Google’s No.1 ranking factor. The new updates to Google Penguin ensures that the quality of links overweigh the quantity seo agency in gurgaon all over to concentrate on building genuine links around their content. You might be curious to know what exactly quality links are and how to build them. Read on for some kickass link building strategies for 2018 and beyond.
Find Quality Blogs relevant to you:
Start with find high quality and popular blogs that are in the same industry or relevant to the website/blogs you want to promote.
If you’re looking for niche blogs:
Search using Google Blog Search + advanced search operators. For example, you want to promote Christmas Gift products, you can search using
- Christmas gift ideas +blog “Comment”
- Christmas presents “leave a comment”
- Gift ideas for Christmas “submit comment”
By using the above command, Google will take you to those blogs with the keywords mentioned with “comment” in the page. Check the blog’s ranking and find the blogs that are worth your time.
Now is the difficult part, here is how you can get your link about your website approved. Almost all of the popular blog comments go through moderators therefore in the fields fill your information as follows:
Name: Write your name, not the company’s
Email: Give a genuine email id
Website: Do not need to give as you already mentioned in the website
Comment: Mention a part of the blog you liked and mention why is your link relevant to the blog article.
Reach out to influencers:
Read blogs of influencers of the industry and leave a long tweet or comment about what you liked about the article and what are your views on the topic. Chances are that you set off a chain reaction where your website is linked through highly popular blogs and you gain social exposure with that influencer too. That is if they like what you say. So, be generous with your views and don’t comment anything irrelevant and vague that won’t bring results to you.
Find more opportunities:
Start with sites that do weekly link round ups. These are the sites which are actively seeking links to share so your success rates would always be better.
Use advanced search options with
- Keyword “weekend link roundups”
- Keyword “Monday link roundup”
- Keyword “best blog posts 2017”
- Keyword “best article this month”
You can also take advantage of Google’s search options where you can select posts from past week, or past month etc.
Once you find those websites, keep in mind that these regularly post roundups weekly or monthly at least.
How to connect:
Most of the authors leave their social media links in these round up blogs. Pick a platform like LinkedIn or Facebook to write a connect message to them. We recommend LinkedIn for being the professional network it is and making it easy to connect to business acquaintances.
It could just be an ice-breaker message such as
Hey (author name),
I just read your article on (website name/blog). Love your thoughts on the (topic)
– Your name
Spread their content:
By engaging and sharing their content, you can help them drive more visits which in turn will invoke their sharing
By retweeting, you’re creating interest in the author’s mind to check out the source. When they poke around and like your content, you can always connect back to them asking for links to your website.
It is not easy to build quality links and definitely not a short task; however once you achieve quality links for your website, the impact that has on the page visitors and conversions is very high.
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