Mobile app design and development

The wave of digitalization has led the mobile to capture nearly all areas of our life. From entertainment to shopping, name the sector and there’s an app for it. Not only has it made life easy but speedy as well! Business and technology sectors have gone under a digital transformation and have emerged revolutionised. With


SEO Vs. PPC – What Is Better For You?

Thursday, 17 August 2017 by

Before getting any further, let’s just say that not every job requires a hammer – it’s difficult to determine whether PPC is better than SEO or vice versa. Each technique has its uniqueness in the online marketing sector. More often than not, in order to drive traffic to the website, these two channels work in


Features Of Good Meta Descriptions

Thursday, 27 July 2017 by

Meta descriptions are influencers. The decision of whether you want to click on the link to go to the page or not is influenced by meta descriptions. If the description is relevant, attractive and descriptive then the chances of a higher click-throughs are more likely. Since they affect the click through rate (CTR), it’s vital


How to Choose a Colour Scheme For Your Website “Life is about using the whole box of crayons” – RuPaul Colour and branding  It is very important to establish a rock-solid brand identity, which is the building block for trust, creating lasting brand advocates and making customers feel at ease. What speaks for the brand?


Building a website for your business is the first and foremost thing you do when you are starting out and promote your business. However, there are a few essential elements you need to absolutely consider in your website design to build your brand image, trust with clients thereby driving sales. Communicating with your readers is


Every business wants to drive traffic to their website, increase leads and conversions in order to achieve success. But, your content marketing, PPC and social media efforts to drive traffic to your website is only half the battle. You need a website which is designed with a landing page that is clutter-free and in shipshape.


Practices for mobile experiences are just as important and flourishing almost as rapidly as the devices themselves. When you provide an app, various factors need to be looked into and kept in mind – features, platform, layout, design, etc. and undoubtedly each factor has its own significance.  The prominent features that stand out are user

Effective SEO Strategies

Effective SEO Strategies

Tuesday, 11 July 2017 by

It is undoubtedly a well-known concept and people are aware of its role and how it aids in making businesses successful. We are talking about SEO (search engine optimisation). Source Nonetheless, it’s a time consuming and overwhelming concept that requires a sound strategy in order for it to work effectively. To assist in your pursuit,