Google announced that besides great content, link building is the most essential factors of SEO algorithm so, it’s clear that marketers and SEO experts should concentrate on link building techniques to ace the SEO game. Search engines crawl through the web for links that lead to pages and sites and calculates the popularity of the sites [...]
Personalization is a hot topic in ecommerce right now. Understanding the customers and customizing your services and offers based on their past searches and behavior increases converting the potential customers by 60%. Another hot topic that is prevailing in the branding industry is A/B testing. A/B testing also known as split testing is testing two different [...]
Who doesn’t like stories? As human beings, we all love listening to stories and we connect to them quickly. From our childhood to now, we thrive upon tales and lesson to learn. Since ancient times, storytelling is an art that has been tackled in lot of domains. A brand’s image can be attributed by the way [...]
Even companies which are doing phenomenally great sometimes suffer at online marketing. It is because Internet marketing seemingly easy is actually complex and varies regularly. However there is one aspect that is constant in online marketing is that every company needs to have a customized strategy. An effective online marketing strategy comprises of many parts. What [...]
Whether you're a beginner who is just starting out with content marketing or you've been using the same approach for a while, it never harms you to revisit your content strategy – to ensure it is latest, original, and strong. Content marketing is not a short-term process; it is an ongoing phenomenon often requiring you to [...]
Do you want to increase conversions on your website? I have never encountered one person who would answer “No” to that question. Brands put their intense efforts through SEO, SMO, Digital marketing, Blogging, and email marketing to attract more users to click that “Buy Now” or “Sign Up” buttons. Though these efforts help you bring visitors [...]
For some reason, using Social media for B2B is more difficult than for B2C companies. The reason could be that B2B marketers might not find an interesting angle to promote their services and the audience they cater to are versatile. Business-to-business social media marketing is not just a ground-breaking way to increase sales—it’s essential to your [...]
Twitter has rolled out an update last week in which it has doubled its character limit from 140 to 280. Even though this might seem small, it changes drastically how users interact on the app. As usual Twitterati has reacted to this change in creative ways. Some users made fun of the 280 characters, some expressed [...]
Content Marketing is the need of the hour for every company regardless of the industry and size. Especially if you’re a startup, to keep up with the competitors, to engage with your potential clients, and to build trust for your brand, it is essential for you to start strategizing Content Marketing as a part of your [...]
Did you know that 75% people click only on the top 5 results of an organic search? Over the years, several studies show that to receive clicks to your website, it is highly essential to rank better on Google. Are you facing troubles trying to get your website top on Google search? Do you not have [...]
