A/B test in Digital marketing

/Tag:A/B test in Digital marketing

How to Integrate A/B Testing and Personalization to Tweak Results

By | 2018-02-02T12:37:14+00:00 December 12th, 2017|Categories: Internet, News, Search Engine Marketing, Search Engine Optimization|Tags: , , , , |

Personalization is a hot topic in ecommerce right now. Understanding the customers and customizing your services and offers based on their past searches and behavior increases converting the potential customers by 60%. Another hot topic that is prevailing in the branding industry is A/B testing. A/B testing also known as split testing is testing two different [...]

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